Banks, restaurants, and retailers of all kinds have a plan to sell you everything from your next meal to your next mortgage, all from the comfort of your cell phone. McKinsey’s Dave Edelman and Jack Stephenson, head of mobile marketing and ecommerce at JPMorgan Chase, recently sat down to talk about the future of mobile marketing.
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Not everyone sees the rapid advance of social media and digital technology as an unalloyed good. For a different view of where technology is taking us, we called Gary Shteyngart, author of the best-selling novel Super Sad True Love Story.
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“If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. Therein lies the pickle.”
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New technologies are available now—or will be soon—that have the potential to transform the humdrum shopping experience into something delightful and engaging. Here’s a preview of your shopping future.
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- McKinsey & Company: When good email goes bad
28 Nov 2011 · 04:36:01 PM GMT
Agree with Harold on the last post – question for me is how can retailers shift the offers generated through geomarketing apps like foursquare to be more value-creating? E.g., instead of ‘rush in now for a {margin-destroying} 20% discoun...—Jane Grewar
In response to Your wireless wallet
14 Nov 2011 · 06:56:35 AM GMT
really nice post. i really appreciate your work on Marketing. I would like to share your post with my friends and community of my website here. http://www.fortunamarketing.com thanks for your post and for also information you shared.—Fortunamarketing
In response to What women want when they shop
02 Nov 2011 · 04:44:12 AM GMT
I respectfully disagree with Sri Vikas. Technology is the great equalizer and smaller companies can have similar capabilities to the giants through its smart use. For example, a company called Frogtek develops software applications for small sh...—Felipe Burgaz
In response to Reimagining retail
01 Nov 2011 · 01:33:55 PM GMT
I have to smile—this so reminds me of the “house of the future” envisioned in the 1950’s. Yes, you can build it—but it has to provide value to the consumer—and the retail consumer is more often than not, female. ...—nancy
In response to Reimagining retail
01 Nov 2011 · 10:31:54 AM GMT
I’m not convinced this is the right path for bricks and mortar retailers. In fact, I think it might be a good way for them to commit suicide. What you’re proposing seems like bricks and mortar trying to compete with online retailers in th...—Adam Schorr
In response to Reimagining retail
01 Nov 2011 · 08:16:46 AM GMT
No doubt, thanks to technology development marketers have far more interesting mediums of communication than the traditional six feet standees. Adoption of these new mediums will only provide incremental success to marketers. The real difference...—BIju Dominic